Freelance project · Mobile apps
Support for pregnancy and new motherhood, from tracking to community
Safe Bump is a maternal health mobile app for pregnant women and new mothers. It brings health tracking, educational resources, an appointment scheduler and community support into one place. I designed the app’s flows and interface for iOS and Android.
01The problem
Pregnant women and new mothers juggle check-ups, symptoms, advice from many sources and worries at odd hours. Most apps cover only one part, so information is split across tools and forums. Safe Bump had to bring these together without overwhelming someone who is already tired.
Who it’s for
Expecting mothers
Track their health and know what to expect at each stage.
New mothers
Get support with recovery and caring for a newborn.
First-time parents
Find reliable, plain information they can trust.
02The main flow
01
Open this week’s view
02
Log a health check
03
Read stage guidance
04
Book the next appointment
05
Ask the community
03Structure
Home
Track
Learn
Appointments
Community
04Key decisions
Decision 01
Needs in early pregnancy are very different from those in the weeks after birth.
Considered
A fixed home with the same tiles for everyone.
Chosen
Home adapts to the user’s stage, showing the tracking, reminders and reading that fit that week.
Why it works
People see what is relevant without searching. The app grows with them instead of feeling out of date.
Decision 02
Tired users skip tracking when it feels like paperwork.
Considered
Detailed health forms with many fields for each entry.
Chosen
I designed one-tap logs for common entries, with an optional note for detail.
Why it works
Small, regular logs give a clearer picture than rare long ones. Detail is still there when it matters.
Decision 03
Advice from other mothers is comforting but can be mistaken for medical guidance.
Considered
Mix community posts and articles in one feed.
Chosen
Community and learning are separate spaces with different styling, and health content is clearly marked as guidance.
Why it works
Both matter, but they carry different weight. Keeping them apart helps people know which is which.
05What’s inside
Shows what matters for this week of pregnancy or motherhood.
Quick logs for health checks and symptoms.
Educational content organised by stage.
Book and keep track of check-ups in the app.
A space to ask questions and share with other mothers.
06Outcome
Delivered
What I learned
Designing for tired people means removing steps, not adding help text.
Health guidance and community content need different visual weight, even in the same app.
Next step
Pick a time that suits you. You'll leave the call with a clear next step, whether we work together or not.
