Decision 01
Usernames instead of phone numbers
Phone-number identity exposes a personal detail to everyone you talk to and lets anyone with your number find you.
Considered
Phone-number sign-up with contacts imported from the address book.
Chosen
I designed sign-up around a chosen username, with contacts added by username search or an invite link the user can revoke at any time.
Why it works
It keeps personal details private and puts people in control of who can reach them. It gives up the instant contact list of an address book import, so I made invite links quick to share from any app.

