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Freelance project · Websites

Executive Search Website

A discreet, credible website for a firm that places senior leaders

The Executive Search Website presents a recruiting firm that places senior leaders. It speaks to two audiences, companies hiring for top roles and executives open to a move, and gives each a confidential way to start a conversation. I designed the site structure, page layouts and content hierarchy.

Role
Product design
Type
Freelance
Platforms
Web
Scope
Website UX, UI design, Content structure

01The problem

What needed solving

Executive search is sold on trust and discretion, yet many firm websites look alike, with stock photos of handshakes and vague claims about finding the best talent. The site had to serve two very different visitors, a company leader with a critical hire and an executive weighing a move, without mixing their messages. Confidentiality had to be felt in the design, not just stated.

Who it’s for

  • Boards and CEOs

    Need to judge quickly whether the firm understands their sector and the level of the hire.

  • HR and talent leaders

    Need to see how a search runs, what each stage involves and how the firm reports back.

  • Senior candidates

    Need a discreet way to register interest without it becoming public.

02The main flow

A hiring company’s path

The moment in blue is the one the whole design is built around.

  1. 01

    Land on the homepage

  2. 02

    Choose the hiring path

  3. 03

    Read the sector page

  4. 04

    See how a search runs

  5. 05

    Request a confidential call

03Structure

How Executive Search Website is organised

Everything has one home. Getting this right first keeps every screen simpler.

Home

  • Two audience paths
  • Sectors
  • How a search runs
  • Contact prompt

For companies

  • Sectors
  • Search process
  • Leadership roles

For candidates

  • Working with us
  • Confidential registration

Insights

  • Articles
  • Market notes

Firm

  • Team
  • Values
  • Contact

04Key decisions

Choices that shaped it

What I considered, what I chose, and why.

Decision 01

Two doors on the homepage

One message for both companies and candidates ends up vague for both.

Considered

A general homepage with the audience pages tucked away in the navigation.

Chosen

I split the homepage just below the hero into two clear paths, one for companies hiring and one for executives, each leading to its own section and call to action.

Why it works

Visitors choose their path in one click and then read only what is relevant to them, at the cost of a slightly longer homepage.

Decision 02

Process instead of promises

Claims about finding the best leaders are made by every firm and prove nothing.

Considered

A homepage built on bold claims and a wall of client logos.

Chosen

I gave the search process its own page, setting out each stage, what the firm does in it and what the client receives, as a clear vertical timeline.

Why it works

Showing how the work is done convinces a board more than adjectives do, and it answers questions before the first call.

Decision 03

A confidential form that asks little

Senior candidates hesitate to share details on a website, and a long form with a CV upload feels exposed.

Considered

A full candidate registration form with CV upload as the first step.

Chosen

I designed a short first-contact form with name, current role level and a private contact method, plus a clear note on how details are handled; the CV comes later, on request.

Why it works

Asking for less lowers the barrier for people who value discretion, and the firm gets the full picture in conversation anyway.

05What’s inside

Key features

Audience paths

Separate routes for companies hiring and for executives considering a move.

Sector pages

Each sector page shows the roles the firm handles and how it approaches them.

Search process timeline

Every stage of a search set out with what happens and what the client gets.

Confidential enquiries

Short forms with a clear note on how personal details are handled.

Insights section

Articles and market notes that show the firm’s thinking.

06Outcome

What was delivered

Delivered

  • Site map and content hierarchy for every page
  • Homepage, company, candidate, sector, process and insights page designs
  • Confidential enquiry and candidate registration forms
  • Reusable templates for sector pages, articles and team profiles, with content guidance

What I learned

  1. 01

    For a professional services firm, restraint signals seniority. Removing elements did more for credibility than adding them.

  2. 02

    Writing the content structure first kept the layouts from being designed around placeholder text.

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Next step

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I'll tell you how I'd ship it.

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