Freelance project · Websites
A bootcamp page that answers the hard questions before anyone applies
A landing page for a coding bootcamp, written for career switchers and working learners deciding whether to commit. I structured the page around their doubts, designed the curriculum as a visual path and shaped the route to an application.
01The problem
Choosing a bootcamp is a big decision in time and money, and visitors arrive sceptical about outcomes and unsure they can keep up. Many tech course pages lead with buzzwords and logos, while the things people need to decide, such as syllabus, schedule and cost, sit deep in the page or behind a sales call.
Who it’s for
Career switchers
Proof that a beginner can follow the course and finish with real work to show.
Working learners
A schedule and weekly time commitment that fits around a job.
Recent graduates
Practical skills and projects that go beyond their degree.
Admissions team
Applicants who understand the format and what it asks of them.
02The main flow
01
Lands on the promise
02
Follows the curriculum path
03
Checks schedule and cost
04
Takes the readiness check
05
Applies for a cohort
03Structure
Hero
Curriculum
Format
Cost
Apply
04Key decisions
Decision 01
A syllabus as a bullet list reads like jargon to a beginner and doesn’t show progress.
Considered
A tabbed list of modules and technologies.
Chosen
A path of stages, each showing the project a learner builds at that point and the skills it uses.
Why it works
Projects make the outcome tangible and show how someone gets from nothing to a portfolio. Technology detail moved into an expandable panel to make room.
Decision 02
An application form is a big step for someone who isn’t sure they can code.
Considered
Send every visitor straight to a long application form.
Chosen
A short, low-stakes check on background, available time and goal that suggests a format and carries the answers into the application.
Why it works
It lowers the first step and gives admissions useful context. To stop it feeling like a test, it is brief and never scores anyone.
Decision 03
Hiding the price behind a sales call frustrates a sceptical audience and sends them elsewhere for answers.
Considered
Replace pricing with a Talk to us button.
Chosen
A clear pricing section with what’s included and payment options, placed next to the schedule.
Why it works
Being open about cost builds trust. The info call stays as a secondary action for people who still have questions.
05What’s inside
Each stage of the course is shown through the project a learner ships.
Upcoming start dates and formats sit side by side so visitors can plan.
A few quick questions that suggest a format and prefill the application.
Cost, what’s included and payment options shown on the page.
A secondary route for visitors who want to talk before applying.
06Outcome
Delivered
What I learned
A sceptical audience reads every section for what’s missing; leaving out the cost would have said more than any headline.
Turning modules into projects made the page clearer for beginners, and for me.
Next step
Pick a time that suits you. You'll leave the call with a clear next step, whether we work together or not.